Courses in the Corporate Track at Serious Play will be designed to help companies and the vendors that support them develop long-term, measurable and highly effective products for internal and external use.
Tuesday, August 21, 2011
Welcome
Claude Comair, President, DigiPen Institute of Technology
Clark Aldrich, Conference Director and CEO, Clark Aldrich Designs
Plenary Session: The Serious Games Market: Segment Size and Where Opportunity Lies
The distinguished panel will discuss the opportunities for serious games and educational simulations by reviewing current research on the market needs and growth in the next five years.
Panelists:
Alan Gershenfeld, Founder and President, E-Line Media
Tom Grant, Forrester Research
Tyson Greer, CEO, Ambient Insight
Kevin Oakes, CEO, i4cp
Speaker Sessions:
Trans-media Gamefication Opportunities for Serious Gaming
Burnes Hollyman, President & CEO, The Digital Entertainment Alliance
Strategicplay® with LEGO® Serious Play®
Jacqueline Lloyd Smith, MA, MBA, Strategic Play
Don’t just watch and listen – in this session you will use 3D thinking to engage your whole brain while building with LEGO bricks. Play, learn and experience the innovative, hands-on methodology, presented by the Strategic Play Group, which has designed tools to improve individual, team, organization, and community performance.
After Lunch Plenary Session: 3D Learning
Ran Hinrichs, CEO, 2b3d
Web 3.0 and Learning: New Research
Kevin Oakes, CEO, i4cp
European View on Serious Games
Volker Kunze, Learning Consultant/Learning Evangelist, Know How! AG
This session will discuss the background of changing user needs and expectations through examples, results and scenarios.
B-HIVE: A Human Behavioral Definition Simulation Environment
Claude Comair, Digipen
On April 6, 2009, Boeing announced its 2008 Suppliers of the Year chosen from among 10,800 active suppliers worldwide in nine different categories. DigiPen won the award in the Technology category for its development of the B-Hive environment. This presentation presents the concepts and structure and potential usages of the B-Hive Development environment. B-Hive is Claude Comair’s proposed solution to create a simulation environment, which will be used to predict how an individual and/or groups of people might react to a series of actions and/or events. Several “what if” scenarios will be simulated, which could help decision making on a final set of actions to be taken against the subject group. (Please note that the word “against” is used here in the “mathematical” sense, as opposed to its military meaning.)
Wednesday, August 22, 2011
Plenary Session: Platforms: Options and Decisions
Distinguished panelists will explore the potential platforms for serious games and educational simulations while effectively utilizing each platform.
Panelists:
Sam Adkins, Ambient Insight
Laure Casalini, Dean, Supinfogame
Nick Berry, President, DataGenetics
David Metcalf, University of Central Florida
Speaker Sessions:
Serious Play as an Enterprise Enabler
Chuck Hamilton, IBM
IBM has been leveraging playful tactics across virtual spaces and social connection systems for both learning and work, while simultaneously fulfilling requests from many outside organizations who want do the same. Discussion of how developers are using serious games in the workplace and product development beyond software.
The U.S. Game-based Learning Market Forecast: All Roads Lead to Mobile
Sam Adkins, Chief Research Officer, Ambient Insight
This session will discuss the viability of mobile learning games and provide detailed findings from Ambient Insight’s latest Game-based Learning and Mobile Learning market research.
Customizing Training Games and Simulations: A Study in Economy
Robert Bell, Senior Instructional Designer, Enspire Learning
This presentation will focus on customization guidelines for multiple audiences by examining game and simulation products and developing a set of heuristics for creating unique and simple games and sims.
Enabling the Workforce to Create their Own World through Play
Jim Wexler, Executive Vice President, BrandGames
Games enhance organizational performance and individual development by translating the dynamics of business into self-led experiences. This session will examine Sims in corporate learning that create authentic, nuanced environments for risk-free practice and skill set development through learning by doing. We’ll look at how games can modify themselves to better “fit” each individual by observing our decision making and problem solving skills to learn what interests and challenges us.
Using Games to Teach Customers the Use of a Product
Bob Hone, Creative Director, Red Hill Studios
The Lost (But Critical) Art of Storytelling in Serious Gaming
David Versaw, WILL Interactive
Having the unique ability to engage the learner in the content, not just wowing them with the most accurate 3D resolution or functionality is crucial. Actively participate in simulation examples and experience how some of the most influential organizations in the world are using serious gaming technology with a focus on compelling content which draws in, engages and positively changes the attitudes and behaviors of their target audiences.
Thursday, August 23, 2011
Plenary Session: How to Assess the Value of Serious Games
The distinguished panel will explore various methods for determining the value of games, game dynamics and game design. They will look at this from several angles, and then take questions:
- What does the formal K12 assessment industry think about the use of games?
- Where have games developed for research shown promise regarding games as an assessment tool?
- What do game designers think about the concept of assessment in games?
- What can game structures tell us about formative assessment, or assessment for learning?
Panelists:
Alex Games, Ph.D., Education Design Director, Microsoft
Zoran Popovic, Ph.D., Associate Professor in Computer Science at the University of Washington
James Portnow, CEO, Rainmaker Games, and writer of Extra Credits, the game design column at The Escapist
Jon S. Twing, Ph.D., Executive Vice President and Chief Measurement Officer, Assessment & Information Division, Pearson
Moderator for the session is David Samuelson, Executive Vice President, Games and Augmented Reality, Pearson.
Speaker Sessions:
Becoming an Engaged Customer: What Your Serious Game Developer Needs from You in the RFP Process
Jenn McNamara, Vice President Serious Games and Government Programs, BreakAway, Ltd.
This session will familiarize consumers with the game development process and introduce the key elements that should be covered in your RFP to prepare consumers to work with a serious game developer.
Recruiting and Marketing Skills
Mary Margaret-Walker, Mary-Margaret Network
MindMeld – Collaboration with SME’s and the Value of Rigorous Processes
Jon Alekson, Web CourseWorks
Case studies will be examined to discuss factors that enable team collaboration at the program, individual, and project level to create a highly interactive online learning activity.