Archive for the ‘Research’ Category
Major Study of the Impact/Future of Serious Games
To Be Presented at Serious Play Conference
The first major study of the impact/future of non-entertainment games will be presented at the Serious Play Conference.
Sponsored by the Serious Games Association (SGA) and conducted by Interpret, a prominent Los Angeles-based cross-media market research firm offering syndicated and custom studies covering the game, home entertainment, consumer electronics, digital media, mobile, theatrical and advertising industries, the study will examine:
- The overall landscape of the serious games industry
- The market opportunity in various sectors
- Growth segments
- The challenges facing each market
- How the industry is currently addressing measurement and effectiveness
Highlights of the study will be available to attendees and Serious Games Association members, after the conference.