Games for Good. Industry leaders believe games can be used effectively to move society to help others.
Tuesday, August 21, 2011
Welcome
Claude Comair, President, DigiPen Institute of Technology
Clark Aldrich, Conference Director and CEO, Clark Aldrich Designs
Plenary Session: The Serious Games Market: Segment Size and Where Opportunity Lies
The distinguished panel will discuss the opportunities for serious games and educational simulations by reviewing current research on the market needs and growth in the next five years.
Panelists:
Alan Gershenfeld, Founder and President, E-Line Media
Tom Grant, Forrester Research
Tyson Greer, CEO, Ambient Insight
Kevin Oakes, CEO, i4cp
Speaker Sessions:
Market Size and Revenue Opportunities for Games for Health
Tyson Greer, CEO, Ambient Insight
Strategicplay® with LEGO® Serious Play®
Jacqueline Lloyd Smith, MA, MBA, Strategic Play
Don’t just watch and listen – in this session you will use 3D thinking to engage your whole brain while building with LEGO bricks. Play, learn and experience the innovative, hands-on methodology, presented by the Strategic Play Group, which has designed tools to improve individual, team, organization, and community performance.
After Lunch Plenary Session: 3D Learning
Ran Hinrichs, CEO, 2b3d
Ribbon Hero: A Case Study of Core Game Design Principles
David Edery, Author, Fuzbi
Using Entertainment Games as Serious Games in a Standards-based Curriculum
Ted Henning, Associate Faculty, National University
This presentation will provide ideas and detailed methodology on how to effectively incorporate off the shelf, entertainment video games into a standards-based curriculum to enhance student engagement, motivation, and learning.
B-HIVE: A Human Behavioral Definition Simulation Environment
Claude Comair, Digipen
On April 6, 2009, Boeing announced its 2008 Suppliers of the Year chosen from among 10,800 active suppliers worldwide in nine different categories. DigiPen won the award in the Technology category for its development of the B-Hive environment. This presentation presents the concepts and structure and potential usages of the B-Hive Development environment. B-Hive is Claude Comair’s proposed solution to create a simulation environment, which will be used to predict how an individual and/or groups of people might react to a series of actions and/or events. Several “what if” scenarios will be simulated, which could help decision making on a final set of actions to be taken against the subject group. (Please note that the word “against” is used here in the “mathematical” sense, as opposed to its military meaning.)
Wednesday, August 22, 2011
Plenary Session: Platforms: Options and Decisions
Distinguished panelists will explore the potential platforms for serious games and educational simulations while effectively utilizing each platform.
Panelists:
Sam Adkins, Ambient Insight
Laure Casalini, Dean, Supinfogame
Nick Berry, President, DataGenetics
David Metcalf, University of Central Florida
Speaker Sessions:
Rethinking Games: Using Narrative to Calibrate the Moral Compass
Chris Skaggs, Soma Games
Can Social Games Motivate Consumer to Make Sustainable Choices?
Raviv Turner, Co-Founder and CEO, Guerillapps
This session will demonstrate how social influence, reward and collective impact in social games motivate consumer decision making.
Autopia: A Serious Game on Long Range Fuel and Vehicle Transition
Joel Bremson, Instructor, UC Davis
Challenges of Learning Games for Parkinson’s Patients
Bill Guschwan, Co-Founder, Tap Me ; Jeff Beeler, The University of Chicago
The presentation will discuss the challenges and opportunities of developing an iPad game to address the learning ability of Parkinson’s patients.
The Lost (But Critical) Art of Storytelling in Serious Gaming
David Versaw, WILL Interactive
Having the unique ability to engage the learner in the content, not just wowing them with the most accurate 3D resolution or functionality is crucial. Actively participate in simulation examples and experience how some of the most influential organizations in the world are using serious gaming technology with a focus on compelling content which draws in, engages and positively changes the attitudes and behaviors of their target audiences.
Thursday, August 23, 2011
Plenary Session: How to Assess the Value of Serious Games
The distinguished panel will explore various methods for determining the value of games, game dynamics and game design. They will look at this from several angles, and then take questions:
- What does the formal K12 assessment industry think about the use of games?
- Where have games developed for research shown promise regarding games as an assessment tool?
- What do game designers think about the concept of assessment in games?
- What can game structures tell us about formative assessment, or assessment for learning?
Panelists:
Alex Games, Ph.D., Education Design Director, Microsoft
Zoran Popovic, Ph.D., Associate Professor in Computer Science at the University of Washington
James Portnow, CEO, Rainmaker Games, and writer of Extra Credits, the game design column at The Escapist
Jon S. Twing, Ph.D., Executive Vice President and Chief Measurement Officer, Assessment & Information Division, Pearson
Moderator for the session is David Samuelson, Executive Vice President, Games and Augmented Reality, Pearson.
Speaker Sessions:
The Arithmetic of Change: Gameful Research and Ludic Technologies for Education, Heritage, and Humanities
Donald Brinkman, Research Program Manager, Microsoft
The presentation will discuss the collaborations and initiatives of Microsoft Research Connections and the future of educational reform and development.
Serious Games in Public Vocational Training
Julian Martin, Commercial Director, Oneclick
The Ministry of Education and the Ministry of Industry in Spain will discuss the collection of serious games for students and demonstrate its impact in vocational training.
Recruiting and Marketing Skills
Mary-Margaret Walker, Mary-Margaret Network
Lab: Developing Rapport and Team Cohesion through Games and Sims
Frank Forencich, Chief Creative Officer, Exuberant Animal